Seven or eight years ago, I was playing concerts around San Diego. The featured program? La Jolla suite. The title of my CD and the title of the program I was playing.
I thought it was an attractive package ... you get to take a musical journey into the natural beauty of La Jolla through music. Something I was excited about and assumed many others would be too.
Anyway, I thought it would be interesting if you saw how I marketed this concert. I sent out email invitations to people on my list telling them about the concert. Here's a screenshot of the email I sent out. The logo you see is an old one I developed and no longer use.
Wednesday, February 06, 2008
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